Whether they’re declared the winners of free agency after the first week, the Cleveland Browns and new general manager Andrew Berry staked their claim to yet another off-season champions trophy. Berry attacked three positions of weakness, signing two of the top 15 players available in tight end Austin Hooper (4 years, 42 million) and right tackle Jack Conklin (3 years 42 million). Case Keenum (3 years, 18 million) signed to back up Baker Mayfield, then they acquired fullback Andy Janovich for a 2021 seventh round pick, sent to Denver. The big, early moves were upgrades to the offense, a nod to new head coach/offensive genius Kevin Stefanski and franchise QB Mayfield. Headlines in March are nice, but did the Browns get better?
Let’s start with Hooper. As with most first day free agent signings, this was an overpay. Hooper is now the highest paid tight end in the league. He isn’t George Kittle or Travis Kelce, but he has made two straight Pro Bowls and is a force down the seams in the middle of the field. He’ll drag linebackers with him, allowing Jarvis Landry space on crossing patterns and Odell Beckham one-on-one coverage on the outside. Stefanski was offensive coordinator in Minnesota for just one year and leaned on two tight end sets. 56% of Minnesota’s plays occurred out of multiple tight end formations, 2nd in the league. Given the dearth of quality tight ends in free agency and the draft, along with the inconsistency of David Njoku, signing Hooper was a necessity. Stefanski’s offense depends on the position; they’ll still need growth from Njoku. Hooper gives the offense reliability, but the large contract points to desperation by Berry and Stefanski.
Though Freddie Kitchens garnered most of the blame for last year’s failures, his offensive line shared the fans’ wrath. Pro Football Focus ranked the unit 23rd in the league. They gave up 2.6 sacks per game (15th) and anchored the 12th best rushing attack (118.8 per game). Not outstanding numbers, yet not the abomination some make them out to be. Enter Jack Conklin. Another upgrade, Conklin is a good, not great, right tackle who will, at worst, improve the gap size for Nick Chubb to run through. PFF ranks him as the 12th best running blocking tackle in the league over the past four seasons. His passing grades, however, aren’t stellar. The 37th ranked pass blocking tackle in the league last season, Conklin is average in pass protection. He’ll need help in some one-on-one match-ups, particularly against division rivals Baltimore and Pittsburgh, another reason for the need to upgrade the tight end position.
Throw in the trade for Janovich, along with the 2nd round tender given to Kareem Hunt, guaranteeing he’ll be with the team next year, and it’s obvious the new Browns regime wants to run the ball. Stefanski has served under run-first dictator Mike Zimmer in Minnesota and had running game guru Gary Kubiak looking over his shoulder in 2019. For those worrying about analytics taking over in Cleveland, this isn’t it. The numbers say the only down and distance where it’s more beneficial to run than pass is 3rd and 1. Playing a fullback and using two tight ends condenses the field, allowing teams to better control Landry and Beckham. Teams that run the ball don’t trust their quarterback (see the 49ers and Jimmy Garoppolo). What do Berry and Stefanski think of Baker Mayfield?
Which brings us to the Case Keenum signing. The Browns needed a backup quarterback. Keenum’s one successful NFL season occurred in Minnesota in 2017 with Stefanski as his quarterback coach, making this signing inevitable. Keenum knows the offense, and can step in and lead if Mayfield gets injured. What if Baker struggles, however? Imagine a 1-3 start, and Mayfield swimming against the current as he was last year. This coaching staff and front office didn’t draft Baker Mayfield. He has two years left on his rookie deal; teams normally try to do extensions one year before contracts expire. If Baker doesn’t pop this season, think Andrew Berry wants to hand out a 35-40 million dollar contract to an average quarterback next off-season?
On defense, the Browns filled holes with linebacker B.J. Goodson, safety Karl Joseph, and defensive tackle Andrew Billings. Joseph is a former 1st round pick who has battled injuries. The weakness at the position in Cleveland’s secondary all but guarantees him a starting spot; he, Sheldrick Redwine, and J.T. Hassell are the only safeties on the roster. Billings adds depth behind Sheldon Richardson and Larry Ogunjobi, while Goodson will compete for time with last year’s rookies Mack Wilson and Sione Takitaki.
The defensive signings are underwhelming. Expecting anything other than replacement-level production is foolhardy. The loss of Joe Schobert, last year’s QB on defense, hurts, but the contract he signed in Jacksonville (5 years, 53.75 million) was exorbitant. The front four remains strong; behind them, however, there are questions. Denzel Ward struggled overall and with injuries after a Pro Bowl rookie year. Greedy Williams was just okay. The holes at safety are glaring. Mack Wilson showed promise, but no other linebackers on the roster affected games in 2019. The front office must go heavy on defense during next month’s draft. Cleveland’s brass may want to pound the running game, but that strategy works only with a top 5-10 defense. Unless the defensive line is as dominate as San Francisco’s last year, this approach won’t work.
The Whip Around
1.The Tom Brady signing in Tampa is a shock. the offensive weapons are plentiful at receiver and tight end, and Tampa’s offensive line ranked 7th a year ago, according to PFF. Shaq Barrett led the league with 19.5 sacks. There’s talent on Florida’s west coast, but is a 43-year-old Brady the answer? Jameis Winston stockpiled yards, touchdowns, and interceptions last season; its doubtful Brady will throw for anywhere near the 5109 yards, or the 30 picks, Winston tossed. Bruce Arians’ belief must be that fewer turnovers will equal more wins. Only two teams gave up more points than the Bucs last year, however. Tampa will make for an interesting watch, and we’ll get a heavy dose of them in prime time. I’ll bet the Patriots and Belichick win more games, though.
2. With Brady’s departure from New England, Buffalo sees an opportunity. Josh Allen progressed last year, minus the mess he made in their playoff loss to Houston. Devin Singletary averaged 5.1 yards a carry as a rookie, John Brown and Cole Beasley combined for 139 catches and over 1800 yards, and the defense ranked only behind New England’s in points allowed. Enter Stefon Diggs. Trading away a 1st, 5th, 6th, and 2021 4th for Diggs was the ultimate win-now move for a franchise sharing a division with the Brady-less Patriots, the going nowhere Jets, and the rebuilding Dolphins. Diggs is a home run hitter and Allen’s arm, though inaccurate, is strong enough to sling it to him deep. The Chiefs and Ravens make a Super Bowl run unlikely, but a home playoff game in snowy Buffalo isn’t out of the question.
3. What is Bill O’Brien doing in Houston? If DeAndre Hopkins isn’t the best wideout in the league, he’s in the top three. A second rounder and David Johnson for Hopkins? Look what Buffalo gave for Diggs, above. This is unconscionable. No one should be coaching and general managing an NFL franchise; O’Brien is proving that point in real time. With J. J. Watt suffering injuries yearly, Deshaun Watson must watch while Houston’s talent gets pillaged by the rest of the league. Watson is a top five quarterback in the league on a rookie deal. Teams with an asset that large are in Super Bowl or bust mode. O’Brien has wasted Houston’s opportunity to strike before their QB bill comes due. Stripped for parts now, what will the franchise look like after paying $40 million per to Watson?
4. The Rams released Todd Gurley, and Melvin Gordon can’t find a job. It sucks to be an NFL running back these days. Facts are facts, however, and teams don’t have to pay, in the form of top draft picks or high dollar contracts, to get production from the position. In 2017, Gurley and Gordon ranked 2nd and 7th in the league in rushing yards. Two years later, both are unwanted (Gurley signed a 1 year deal with his hometown Falcons on Friday). Passing is king in the NFL. Few teams win by running the ball. Those that do don’t have a workhorse running back (see San Francisco and Baltimore). Nick Chubb, beware. He has two years left on his rookie deal, then will try to negotiate a new contract with an analytics heavy front office that didn’t draft him. It would shock me (SHOCK!) if Andrew Berry gave a running back 12-15 million per year, regardless of Chubb’s production over the next two years.
5. Why are the Bears giving Jimmy Graham 16 million over 2 years? He’ll be 34 next year and has averaged 46 catches and 2.5 touchdowns with Aaron Rodgers throwing him the ball over the last two seasons while missing 10 games. Nick Foles too? Bears fans, get ready for a prime slot in the 2021 draft.
6. Chargers fans will join them. After the departure of Philip Rivers to Indianapolis, L.A. has announced they’ll ride with Tyrod Taylor instead of pursuing Cam Newton, Andy Dalton, or any other quarterback on the market. If nothing else, Newton puts asses in the seats of the new SoFi Stadium the Chargers are sharing with the Rams. Stars sell in L.A., right? Nothing like a rebuild for a team in a market already struggling to attract fans. Expect a Keenan Allen trade demand any time.
7. Good for Byron Jones, one of the most consistent corners in the league, for getting his money in Miami. 5 years 82 million, with 40 mil guaranteed over the first two years. No one will complain about living in Miami with that much cash, but don’t expect much action in January.
8. The Ravens signed Michael Brockers to a 3 year, 30 million dollar deal after trading a fifth round pick for Pro Bowler Calais Campbell. The hell? This time a year ago, Baltimore looked vulnerable. They had contemplated firing John Harbaugh and a second year running quarterback was being handed the reins. Now, they’re coming off a 14-2 season, have the league MVP, and just rebuilt their defensive line into one of the best in the league. The rest of the AFC North teams are playing for one of the three wild card spots.